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(Average numbers are units)
Average sales during 4 weeks before printed belt
Average sales during 4 weeks after printed belt
Percent increase
Pringles Paprika
Pringles Original
Coca Cola Light 50cl
Coca Cola Regular 50cl 		12
12
60
110 		30
30
100
130 		150%
150%
66,7%
18,2%

Procter & Gamble, Coca-Cola en Lakeröl were a few of the brands that took part in a market research carried out by the Universiteit van Leuven in collaboration with Belti, the belt producer. These took place in Delhaize (B), Carrefour (B) and C1000 (NL).

2450 Respondents were questioned before the placement and after the placement.

 

22% have noticed some form of in-store communication

80,2% has seen the ads on the belts !!

42% of the respondents remembers the brand Pringles

60% of the respondents remembers the brand Coca-Cola